Enhance Health Care Operations With Digital Transformation


July 02, 2024


Key insights

With the exponential growth of data in recent years, health care organizations have more information at their fingertips than ever before, which, when harnessed effectively, can lead to more informed decision-making and better health outcomes.

Health care organizations find themselves at various stages of digital maturity, highlighting the necessity for a strategic and well-assessed approach to navigate transformation effectively.

Digital transformation is characterized by the adoption of tools such as process automation to scale growth, data-driven reporting and forecasting for timely decision-making, and virtual assistance through AI and machine learning to help save time and resources.

Digital can power your health care organization’s success.

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In the landscape of modern health care, a digital transformation is underway, characterized by advancements like process automation, data-driven reporting, forecasting, and virtual assistance through artificial intelligence (AI) and machine learning.

These innovations can enhance efficiency and foster growth within the sector, marking a pivotal shift in operational functions and value delivery to patients.

Read more about the strategic alignment your organization can use to effectively navigate the digital continuum and lay a foundation for sustainable growth and innovation.

Embracing digital transformation in health care

The health care industry stands on the brink of a digital revolution. Data has been amassed in unprecedented volumes, offering the potential for more informed decision-making — and the opportunity to streamline processes, improve efficiency, and elevate patient care.

The transformation journey requires careful consideration of people, process, and technology, with a clear vision of the end goal to align digital solutions with your organization’s mission and operational needs. Legal considerations and compliance also play a significant role.

As health care organizations navigate this journey, they encounter various stages of digital maturity, from dealing with disconnected systems and manual work to fully integrated, data-driven environments. Health care entities should assess where they stand in their digital lifecycle and plan strategically to progress further.

Approach your digital transformation with due diligence, starting with a comprehensive assessment to identify needs, opportunities, and a roadmap for success. An assessment is not only about technology; it’s a holistic examination of organizational processes, aimed at enhancing overall efficiency and achieving strategic goals.

Digital readiness assessments and discovery

In health care, recognizing when an organization requires a digital strategy or assessment is crucial. Such recognition is often triggered by the presence of multiple disconnected systems and an abundance of manual work, which indicates the need for a more cohesive digital approach.

Digital readiness assessments serve not just as a benchmark but as a critical tool for organizational growth and decision-making. They can help mitigate risks associated with digital transformations by providing a structured approach to identifying and prioritizing digital initiatives.

Well-executed digital readiness assessments align with an organization’s strategic goals and operational needs. They aren’t a one-size-fits-all approach — they are tailored to each organization’s culture, processes, and technological ecosystem.

The discovery phase in digital assessments plays a critical role in shaping your organization’s digital strategy. It involves gathering insights from a broad spectrum of internal and external stakeholders to gain a comprehensive understanding of your needs and challenges.

Discovery isn’t merely an initial step but an ongoing exercise. Limit your digital plans to a 9 – 12-month timeline, both to maintain relevance in the rapidly evolving technological landscape and to provide tangible progress and success markers for stakeholders.

Engaging stakeholders for use case development

Collaboration between internal teams and external affiliates throughout this process can foster an environment of shared understanding and commitment to the digital transformation journey.

It’s not just about key stakeholders, but also includes individuals doing the work, board members, and sometimes even the public to provide a holistic perspective of how technology impacts strategic goals and operational outcomes.

During stakeholder sessions, organizations can benefit from asking thought-provoking questions — such as choosing one key performance indicator (KPI) to measure success in the upcoming year — to focus on the most impactful metrics.

Developing use cases based on insights discovered during stakeholder sessions and prioritizing initiatives based on value and feasibility are also critical steps in the process. Prioritize high-value opportunities and create a roadmap to chart a clear, linear path from your current state to your desired future state and maintain momentum in your digital transformation journey.

Benefits of using a digital roadmap

A digital roadmap outlines clear, prioritized steps toward achieving desired outcomes. It forms the bedrock of an implementation plan — complete with timelines and cost estimates. A comprehensive layout of the interplay between your organization’s people, processes, and technology sets the stage for digital transformation congruent with your capacity for integration and adaptation.

Key benefits include:

Improved efficiency — A roadmap to digital transformation can help your organization identify areas where you can automate processes to improve productivity and reduce the time and effort required to complete tasks.

Increased agility — Use your roadmap to respond and adapt quickly to changes in the market, customer needs, and other external factors.

Enhanced customer experience — A digital roadmap helps identify areas where you can prioritize initiatives and likely improve the customer experience by offering faster response times and more convenient access to products and services.

Potential revenue — Adhering to a proposed course of action can enable your organization to create new revenue streams and improve existing ones by offering new services, expanding into new markets, and improving customer retention.


Headshot of Ryan Bjerke

Ryan Bjerke

Digital Growth Manager

Headshot of Tyler Gerig

Tyler Gerig

Digital Growth Senior

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